Week 09 Blog: Social Media Campaigns

As mentioned in the article "The 30 Most Brilliant Social Media Campaigns of 2014 (So Far)" by Heike Young, advertising via social media has become increasingly important. In said article, number 28 on the list was the "Meet & Seat" campaign; this campaign is exceptionally useful in the way of social media advertising. It allows users who are booking flights to see where other users will be sitting and therefore allow them to seat themselves accordingly. If there is someone on board a flight which they want to book, the user can choose a seat next to the individual they desire.
By using LinkedIn and Facebook profiles, Meet & Seat users are able to view who will be on a certain flight before booking the flight itself. Offered by KLM Airlines, an airline in Amsterdam, Meet & Seat allows for  travelers to pick who they sit next to based on social media profiles. Given a well-kept LinkedIn/Facebook/Google+ profile, an individual can be chosen by someone who is booking the flight. Seeing as random plane flight seatings are usually an undesirable occurrence which require sitting next to strangers for an extended period of time, the ability to choose who one sits next to is as genius as it is convenient; if I were to purchase a ticket for a flight, I would much rather choose whom I sit next to as opposed to being seated next to a random individual. To further that decision, the potential for being seated next to a business-focused individual with similar mindsets and personal goals is all the more appealing.
I think this social media campaign will be successful because it is appealing to individuals both from a comfort and business perspective. Having the freedom to request whom one sits next to on a flight is appealing enough, but being combined with the opportunity to sit next to a business partner is all the more appealing. Therefore, as LinkedIn increases in popularity, I think this Meet & Seat campaign will become more popular as well. What they should do, if I were to make a suggestion, would be to expand their reach to the USA and other nations; this concept has the potential for global appeal.
The following article is somewhat similar in that in suggests ways for social media campaigns to target certain audiences:
http://unbounce.com/social-media/use-psychology-to-build-social-media-campaigns-that-resonate/